ADAMS CONSULTING
Customer- Company Brand Alignment
With the Future In View
The purpose of Adams Consulting is to help businesses achieve brand alignment between the company and customer in a manner that is sustainable, future aware, innovative, cross functionally unified, results oriented, and connected to the financials of the organization.
"In today’s high energy and viral marketplace, if company leadership is not on the "same page" or aligned with how the organization, its customers, and marketplace think of the brand, then the brand asset decreases in value."
ABOUT
Adams Consulting has demonstrated experience in facilitating customer and market insights, as well as working with company executives to harness these insights to align the brand for future growth.
This includes facilitating company collaboration to conceptualize, develop, and deliver products and experiences that advance the brand, drive revenue, and address customer needs in both digital and analog B to B and B to C environments.​
Services
Two: Building Scenarios to Address a Strategic Roadmap Question
Focused discussion, inquiry and process to inform and conceptualize potential outcomes, which address a vital strategic question that has long term consequences. Process features the following:
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Articulate and Qualify the Question
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Driving Force Identification
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Driving Force Ranking
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Scenario Creation
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Sign Posts
Three: Proof of Concept / Business Development
Services include working with company executives to facilitate the articulation of a new company initiative, product, and/or concept, as well as working with customers and prospects to inform and qualify these efforts so that financial risk is minimized.
One: Executive / Customer "Same Page" Alignment
Customer and company executive interviews to identify, understand, and align brand attribute perceptions so that both entities achieve a "Same Page" understanding. Process features the following:
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Internal Interviews
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Customer Interviews
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Same Page Workshop
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Four: Business Planning
Business Planning integrates the results of the "Same Page" inquiries and scenario efforts with additional research to inform a collaborative, strategic planning process. Themes of the process include: sustainability, objectives / key results orientation, connection to company financials and a clear, integrated, and aligned brand platform that will serve to engage both the organization and customer.
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Thomas C. Adams
Principal, Adams Consulting
Thomas is an experienced Marketing, Business Planning, Market Research, and Buisness Development professional with proven experience in the corporate, agency, and consulting fields. If what you read is of interest, contact Thomas for a diagnostic discussion and to learn more about how Thomas' experience and above services can be put to work for you and your company. introduce yourself and share something interesting with website visitors. Thomas is biased in the New York Metro Area.
Contact Thomas now thomascadams@gmail.com
